The Opportunities screen is the working queue for content refresh decisions.
What to review
- Score: priority based on lost clicks, impressions, position movement, and prior volume.
- Signal: new, newly decaying, recovered, improved, or worsened compared with prior scans.
- Workflow: editorial state such as New, In Review, Draft Created, Updated, Ignored, or Recovered.
- Owner: the WordPress user responsible for reviewing or refreshing the page.
Common workflow
- Filter to high-priority or newly decaying pages.
- Open an opportunity and read the plain-English impact notes.
- Assign an owner and add a private note.
- Create an AI brief or refresh draft if AI is enabled.
- Export filtered CSV rows for reporting or handoff.